Age Concern


The challenge

 

How do we appeal to younger older people?

 

People aged 50-plus aren't engaging with Age Concern at a regional level as much as they used to.

 

How can we change this?

 

Tactics

 

Logo development, branding guidelines, content managed website, stationery, word templates, folder and inserts, advertising, bookmarks, merchandise, professional copywriting, search engine marketing and fully managed web services.