why I’m fascinated by signs
by Sarah
The importance given to signing has come a long way since I started out as a innocent young graduate working as a general designer for one of the country’s larger sign manufacturers back in 1989.
My first few years of “proper work” were varied; designing packaging, furniture layouts, price lists, a little bit of product design and the occasional sign…I also spent quite a while on the factory floor seeing how things were made and being sent out to get “sky hooks” or asked to wait outside for the delivery of “a long stand” !
An American sign magazine called Identity used to land on my desk every couple of months (sadly no longer published). I became fascinated by the design and originality of the signing schemes featured by people called “Environmental Graphic Designers”. This in comparison to the institutional style stuff I witnessed in manufacture over here. I’ve always maintained creative choice of shape, typeface and colours should nt necessarily add to the cost of a project.
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